Understanding the process of designing a product experience for Jumia Food Mobile App.

Digital Product is one thing that every designer needs to talk about. Well, for this particular case study, Jumia Food Mobile App, is one of the biggest food chain on the Africa continent.

To make the design to be intuitive, the designer needs to understand that case study comes with first of all understanding the background of the product. In this content, Jumia Food is a convenient online site for ordering and delivery of food. It connects you with many restaurants in Nigeria. The meals are delivered at your doorstep.

However, from the background of the product, the designer takes a deep further to know the problem, by defining the problem and finding solutions to the problem. Designing is the art of solving problem. For this case study, it is the job of the designer to also understand the design thinking process, by creating a flow that gives the user a better understand of what the project stands for.

After defining the problem, it is important to also know the insight of the users from the research being carried out. Meanwhile, research is important and it helps you get to understand the perception of the user, and why they use the product.

Doing research is important when working on a UXD case study. For this Jumia Food case study, the designer takes us through the journey of research and ideation of the project.

This particular case-study, the designer also wrote about the flow of the product with the approach of what the solution is, and the best part to work on the iteration